Carry Confidence – and Carry it Forward
More than a bag. A story of craftsmanship, courage, and connection.
The new ABURY collection stands for empowerment that travels further.
Each bag is handmade by skilled artisans in Marrakesh – crafted with care, rooted in tradition, and designed for the rhythm of modern life.
But these bags carry more than your essentials – they carry confidence.
Every woman who wears ABURY becomes part of a beautiful chain of empowerment: One woman’s confidence creates new opportunities for another.
With every purchase, you support education and empowerment projects for women and girls in Africa. Every profit from the ABURY Shop goes directly into the ABURY Foundation’s programs – transforming craftsmanship into change.
When you carry ABURY, you carry more than a bag – you carry confidence, purpose, and impact.
Handmade with Purpose
Each bag is carefully handcrafted in Marrakesh – locally, fairly, and sustainably. Our long-term partner Miloud pours his skills and passion into every detail, preserving traditional techniques while creating timeless pieces.
Empowerment in Motion
Your style becomes a statement – for confidence, equality, and solidarity. With every step you take carrying ABURY, you help carry empowerment forward. #CarryConfidence and share your confidence moment on social media.
Impact that Lasts
100% of profits from the ABURY Shop go directly into education and women’s empowerment projects by the ABURY Foundation. Turning handmade craftsmanship into real opportunities – and style into lasting impact.
