"You can feel the enormous amount of enthusiasm and effort that both sides put into the project."
Yannick began his career in the visual arts as a graphic designer in France in the 90s. After a period of freelancing, he was appointed art director at ID Media, Germany, where clients such as Sony, Siemens, Deutsche Telecom and Swatch entrusted him with their brand’s visual communication. With three Clio awards under his belt, and another period as art director at the Teddy Smith group, he opted for some time on the road, absorbing cultures and flavours outside of France. It was whilst extending his visual genius to the interior design of AnaYela, a multi award winning riad in Marrakesh, that he met Andrea Kolb and together they embarked on a path to revive an elusive Berber tradition.
Yannick designed the first range of bags for ABURY, which lent a new lease of life to this particular craft, and led to schools being built in a Berber community in the Atlas mountains.
"You create real human relations, simple, respectful, joyous - a beautiful slice of life!"
Read more about Morocco on our new Blogzine
1. What does it mean to you to be a selected designer at ABURY?
Understanding and learning from others, their culture and its richness in techniques… but also the spiritual side – you find all this in the end product at ABURY.
“I will never be the same again. It is a great honour to be a designer at ABURY.”
2. Tell us about how it was to work with the communities?
Well, it was a really intense experience. The cultural codes are different and this causes innumerable hilarious but sometimes also tough moments. You can feel the enormous amount of enthusiasm and effort that both sides put into the project. You create real human relations, simple, respectful, joyous - a beautiful slice of life!
“We developed a system of team work from the beginning where everyone’s input mattered.”
3. What inspired you to design your collection?
Authenticity! The authenticity of the materials, of the tools, the technical procedures that are transferred from generation to generation. Techniques you could call traditional that are still used by the Moroccan artisans, like their way of dyeing the leather.".
PRODUCTS DESIGN BY YANNICK
Hours of education
have been given back to the ABURY communities.
To pay fair salaries is a start, but not enough!
Every time you buy an ABURY product,
you are transforming its hours of production in hours of Education
to the Communities where the product was made.
Learn more about the ABURY Foundation and our projects
for social development in the ABURY communities.