ABURY gives hope and helps people cross their cultures through its creative products. For me the whole experience is life changing!
Who is Emiliya IV? An artist. A dreamer. A designer. A storyteller. A naturalist. A spiritualist. A believer… At the age of eighteen she was in her final studies at a prominent Business English Language School in Sofia. Being the best student in Economics, she decided to leave a bright future for what she has always kept deep in her heart – art. With almost no fashion knowledge and a bunch of hand drawn sketches in her portfolio, she got accepted for a BA Fashion course at Coventry University. My artistic life began. If she was a blank canvas then, now she is a picturesque painting turning into a masterpiece. In six years time,I have managed to develop advanced skills in drawing, graphic design, print designing, 3D thinking, toiling, manufacturing, photography and product design. Seeking comfort, atelier touch and personal interaction, she has worked for brands such as Prose, Minoar, Paula Janz and now ABURY!
In these environments I perfected my industrial and personal abilities – I turned into a professional.
Globalisation is knocking at the door but it is sobrave to stay true to your beliefs and cultural habits!
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1. What does it mean to you to be a selected designer at ABURY?
It is such an honour to be part of ABURY family. Andrea Kolb is an extraordinary person who has a great creative power and moving the project together was a smooth process. ABURY is the right place for me as I truly belief in all of its causes. Ecuador, Morocco, Romania may not have the power of money but they possess cultural and human strength that keeps their spirits high. ABURY is a project that gives hope and helps people cross their cultures through its creative products. For me the whole experience is life changing!
“It is such an honor to be part of ABURY’s family.”
2. Tell us about how it was to work with the communities?
As I am Bulgarian being in Transylvania almost felt like home. Meeting the local people was an emotional and very inspiring moment. Craftsmanship is not dead in these parts of the world – it is a heritage that is passed down in the family. Tradition and preserving the culture means everything to the people and that is awe-inspiring. Globalisation is knocking at the door but it is so brave to stay true to your beliefs and cultural habits!
“Meeting the local people was an emotional and very inspiring moment.”
3. What inspired you to design your collection?
The whole trip we took with ABURY to Shighisoara, Malancrav and Viscri is still in front of my eyes. Meeting the artisans and understanding how they create their designs was so precious for me. Every symbol and figure means something and represents the region of the artisan. Sleeping in the traditional environment of Viscri and observing the atelier and crafts of each artisan was all I needed to be inspired.
PRODUCTS DESIGN BY EMILIA
Hours of education
have been given back to the ABURY communities.
To pay fair salaries is a start, but not enough!
Every time you buy an ABURY product,
you are transforming its hours of production in hours of Education
to the Communities where the product was made.
Learn more about the ABURY Foundation and our projects
for social development in the ABURY communities.