The quality of the result depends on the will and pride of the craftsman, it is a team effort.
Daniela Franceschini is a designer based in Berlin. She was born in Spain with Italian and Swedish origins. Daniela studied Fashion at IED Madrid and her graduate collection was exhibited in PITI Woman, Florence. After interning with Spanish designer Elena Benarroch Daniela worked as a costume designer for advertising before being accepted to the Masters program Sustainability in Fashion at ESMOD Berlin. She specialized in Social Sustainability, specifically in fair trade, codes of conduct and human rights.
During her time in Nepal in collaboration with an NGO, her dream to travel the world, all the while working with marginalized communities, recuperating endangered crafts, and bestowing upon artisans the value they deserve, was cemented.
"To leave a footprint in the life of a community, positively affecting many families. These beautiful experiences also left a footprint on me.
Read more about Ecuador on our new Blogzine
1. What does it mean to you to be a selected designer at ABURY?
On the one hand, it represents the recognition of my work and on the other hand the opportunity to work with a team that shares the same values and concepts, which is very important to me. At ABURY, I have the opportunity to develop design strategies beyond an object or a market. Strategies that leave a footprint in the life of a community, positively affecting many families. These beautiful experiences also left a footprint on me.
“At ABURY, I have the opportunity to develop design strategies beyond an object or a market.”
2. Tell us about how it was to work with the communities?
Each community has a different socio-cultural context that must be investigated and understood first. The quality of the result depends on the will and pride of the craftsman; it is a team effort. In the latter case, working with women in Ecuador allowed me to create stronger ties than if I had not been there. You’re constantly reinforcing your common goal to gain their confidence, demonstrating your commitment towards them. The result is also the look of satisfaction on the craftsperson's face. Her desire to accomplish more is awakened.
“The quality of the result depends on the will and pride of the craftsman, it is a team effort.”
3. What inspired you to design your collection?
The colours of nature surrounding the village inspired one part of the collection. It is a more classic product with curved lines and textures. The other part is a simplification of the ethnic drawings. Each woman is a specialist in a type of technique and as they were revealing their knowledge the collection was taking shape. Knitting techniques have names given by women that resemble daily objects or scenes in their lifestyle, like the “ojo de llama” technique (llama eye).
Hours of education
have been given back to the ABURY communities.
To pay fair salaries is a start, but not enough!
Every time you buy an ABURY product,
you are transforming its hours of production in hours of Education
to the Communities where the product was made.
Learn more about the ABURY Foundation and our projects
for social development in the ABURY communities.