Stories behind the scenes

ABURY Blog

Echte marokkanische Ledertaschen erkennen: So unterscheidest du Handarbeit von Fast Fashion

April 23, 2026

Authentic Moroccan Leather Bags: How to Recognize Real Craftsmanship and Avoid Fast Fashion

An authentic Moroccan leather bag is more than just an accessory. Discover how to recognize true craftsmanship – and why it’s a conscious, long-lasting alternative to fast fashion.

Behind our production

Die Weekender Tasche für urbane Nomaden: Der ABURY Shopper aus Leder

December 4, 2024

The Weekender Bag for the Urban Nomad: The ABURY Leather Shopper

Flexible, mobile and always on the move, the ABURY shopper bag is the perfect companion for the modern nomadic lifestyle. Inspired by urban dynamism and Moroccan craftsmanship.

Moroccan Culture

Ein Ort voller Wunder: Mein zweites Zuhause, Marrakesch

November 15, 2024

Marrakech, a Place of Wonder: How This City Became my Second Home

A trip to Marrakech, the second home. A place full of wonders with so many places that it is really hard to pick one. The labyrinth of the Medina, the city sensual explosions and the calm of Atlas mountains.

Behind our production

Tagua-Nuss-Schmuck: Nachhaltige Schmuckkunst aus Ecuador

November 13, 2024

Tagua Nut Jewelry: Sustainable Jewelry from Ecuador

There is more behind the tagua bracelet than beautiful handmade jewellery. The tagua bracelet is handmade by artisans in Ecuador and combines ethical and organic jewellery with a social impact.

Behind our production

Das Tagua-Armband im Fokus: Die Einzigartigkeit von Tagua Nüssen

November 10, 2024

Our Tagua Bracelet: Celebrating Nature’s Unique Jewel

Our Tagua bracelets, inspired by nature, combine sustainability and traditional craftsmanship. Discover the beauty and history behind this unique natural jewellery!

Behind our production Moroccan Culture

Es war einmal eine Berber Tasche – Wie alles begann

November 8, 2024

Once Upon a Time, There Was a Berber Bag – How It All Began

How Andrea's passion for traditional Moroccan handicrafts led to a collection of over 500 bags and the creation of ABURY. A story of culture, creativity and the preservation of an ancient craft.

ABURY Looks

Influencerinnen tragen ABURY: Kreative Looks für nachhaltige Mode

October 30, 2024

Influencers Wearing ABURY: Creative Looks for Sustainable Fashion

Influencers turn our ABURY products into true fashion statements. Their creative looks effortlessly combine sustainability with trendy design, proving that responsible fashion is anything but boring.

Behind our production Interviews

ABURY trifft Soraya Cedeno: Die Designerin der Tagua-Armbänder

October 23, 2024

ABURY Meets Soraya Cedeno: The Designer Behind the Tagua Bracelets

Founder of Organic Tagua Jewellery, Soraya Cedeno works with artisans in Ecuador to create beautiful jewellery with a social impact. A conversation about courage, creativity and the power to change lives.

Behind our production

Der ABURY Shopper im Fokus: Dein nachhaltiger Begleiter für jedes Ziel

October 16, 2024

The ABURY Shopper: Your Sustainable Companion for Every Journey

The ABURY shopper has practical details such as a spacious main compartment, an inner pocket and a trolley strap - perfect for travelling in style.

Behind our production Interviews

ABURY trifft Monsieur Omar: Einen Meister des marokkanischen Kunsthandwerks

October 16, 2024

ABURY Meets Monsieur Omar: A Master of Moroccan Craftsmanship

Monsieur Omar is a Moroccan craftsman and the master behind the ABURY Berber Collection. One look at his workshop is enough to understand: His craft is not just a job to him, it is a passion!

Moroccan Culture

Zwischen Arganbäumen und Atlantikwellen: Die Provinz Essaouira entdecken

October 7, 2024

Between Argan Trees and Atlantic Waves: Discover the Province of Essaouira

Between the crashing Atlantic waves, endless beaches and picturesque fishing villages, the province of Essaouira unfolds its unique magic. A region of contrasts that will enchant you with its unspoilt nature, rich culture and the perfect mix of adventure and relaxation.

Moroccan Culture

Marokkanisch Essen: Fünf Favoriten für eine kulinarische Reise durch Marrakesch

September 25, 2024

Moroccan Cuisine: Five Favorites for a Culinary Journey Through Marrakesh

Marrakech is not just a place to stroll around, but a city that offers new sensations with every step. Extraordinary culinary experiences are waiting to be discovered in the hidden corners of the city.

Interviews Moroccan Culture

ABURY trifft Maha Alouani: Die Expertin für marokkanisches Kunsthandwerk und Kultur

September 18, 2024

ABURY Meets Maha Alouani: An Expert on Moroccan Crafts and Culture

Maha Alouani, director of the Marrakech Heritage Museum, shares her passion for craftsmanship, culture and the hidden stories behind Moroccan traditions. A behind-the-scenes look at Moroccan heritage.

Events Moroccan Culture

Upcycling von Vintage Taschen: Marokkanische Handwerkskunst trifft Berliner Kreativität

September 9, 2024

Upcycling Vintage Bags: Moroccan Craftsmanship Meets Berlin Creativity

Moroccan craftsmanship meets creative upcycling: How vintage bags become unique favourites. A tribute to sustainability, tradition and the joy of craftsmanship.

Moroccan Culture

Die Top 7 Orte, um Street Art in Marrakesch zu finden

September 7, 2024

The Top 7 Places to Discover Street Art in Marrakesh

There is more to see than souks in Marrakech! These are the top 7 places to find the best graffiti, murals and other street art in the city.

Moroccan Culture

Die Faszination Marokkos: Ein Einblick in die kulturelle Identität des Landes

August 15, 2024

The Fascination of Morocco: Insights into the Country’s Cultural Identity

Morocco's diverse cultural influences blend past and present, giving Moroccan culture its uniqueness and depth. A look at the fascinating heritage that makes Morocco a true treasure for lovers of art and culture.

Moroccan Culture

Wanderlust: 5 Gründe, warum das Eintauchen in neue Kulturen das größte Reiseerlebnis ist

July 31, 2024

Wanderlust: 5 Reasons Why Exploring New Cultures Is the Best Part of Travelling

Immersing yourself in new cultures is more than just an adventure - it broadens your horizons, creates connections across borders and fosters personal growth. Five reasons why cultural experiences are the most valuable and enriching memories of any trip.

Moroccan Culture

Fünf Orte, um Einheimische in Essaouira, Marokko, kennenzulernen

July 31, 2024

Five Places to Meet Locals in Essaouira, Morocco

Essaouira is the relaxed port town on Morocco's windswept Atlantic coast. It's small and easy to navigate, and there's no better way to understand the city than to get to know the Swiris (the locals).

Moroccan Culture

Alte Marokkanische Türen: Eine Geschichte von Demut und Respekt

July 2, 2024

Old Moroccan Doors: A Legacy of Modesty and Respect

Old Moroccan doors tell stories of hospitality and traditional values that characterise daily life and give visitors a fascinating insight into the Moroccan way of life.

Moroccan Culture

Die Bedeutung von Fußball in Marokko: Eine Geschichte von Stolz, Bildung und Wandel

June 27, 2024

The Importance of Football in Morocco: A Story of Pride, Education and Change

Football is more than just a sport in Morocco – it unites cultures, promotes education and strengthens cohesion. A reflection on the impact of football in the country.

Behind our production Interviews

ABURY trifft Yannick Hervy: Der Designer hinter der ikonischen Berber-Kollektion von ABURY

June 23, 2024

ABURY Meets Yannick Hervy: The Visionary Behind Our Iconic Berber Collection

Designer Yannick Hervy has created the first collection of Berber bags for ABURY, breathing new life into this craft. In this interview, he talks about how his collaboration with ABURY has bridged the gap between traditional craftsmanship and contemporary design.

Behind our production

Die ABURY Berber Tasche im Fokus: Ein Meisterwerk aus Tradition und Leidenschaft

May 7, 2024

Our ABURY Berber Bag: A Masterpiece of Tradition and Passion

The ABURY Berber Bag combines traditional craftsmanship with modern design. Made from goatskin and cactus silk, it tells the story of Berber culture and supports artisans in the Moroccan Atlas Mountains.

Behind our production

Marokkanisches Erbe bewahren: Die faszinierende Welt der Handstickerei mit Kaktusseide

May 7, 2024

Preserving Moroccan Heritage: The Fascinating World of Hand Embroidery with Cactus Silk

The Moroccan Berber embroidery is more than a craft – it is an art form. The cactus silk is the traditional element used to embroide leather items from our Berber collection, typically used in Morocco.

Moroccan Culture

Urlaub in Marokko: 11 Orte, die jeder Reisende in Marokko besuchen sollte

April 2, 2024

Vacation in Morocco: 11 Must-Visit Destinations for Every Traveler

Oh, the diversity of Morocco: There's more to explore than Sahara Desert, Atlas Mountains, and colourful Marrakech: this is the ultimate Morocco guide!

Moroccan Culture

Geheimnisse des Südens: Eine Reise in die marokkanische Sahara Wüste

March 29, 2024

Secrets of the South: A Journey to the Moroccan Sahara

From the majestic dunes of Erg Chigaga to the lush palm groves of the Draa Valley, a trip to southern Morocco will take you through striking landscapes and deeply-rooted traditions.