Handmade in Brazil

Brazil is a country with rich cultural heritage. People from many countries and cultures have immigrated to Brazil in the last 500 years. Colonisation, Slavery and immigration of European settlers changed the indigenous culture of Brazil. Now the Brazilian culture is a melting pot of different influences which you can see, feel, hear and taste until today: In music, in language, in arts, in architecture, in food, and in crafts.

Historically, handmade crafts were often not recognised as an art form and not appreciated in Brazil. During the last decades however, this changed. The Brazilians begin to celebrate the local culture again and see the uniqueness in the different forms of craft work. Now, crafts play an important role in the Brazilian economy. Women fabricating fair trade handmade jewellery for example can thereby generate a stable income for themselves and their families. This is women empowerment par excellence!

The social business She Is From The Jungle helps women to generate an income and creates social impact. The Brazilian artisans make unusual jewellery with natural resources, namely golden grass! Golden grass is a rare plant that only grows in Brazil. It has the appearance of spun gold and continues to shine after it is harvested. Golden grass is strong, durable and flexible enough to be woven into handmade jewellery. It is also very light in weight so the unusual jewellery that looks like gold is virtually weightless.

The sustainable fashion products from She Is From The Jungle are handmade in fair trade production. 10% of the profit goes to the Street-child Project CAMM which supports children, mothers and young women in a slum called „Linda do Tiro“ in the northeast of Brazil. She Is From The Jungle stands for fair trade, social impact, women empowerment, diversity and sustainable fashion made from local resources. Here’s to some real jungle vibes with unusual jewellery made in Brazil!